Business Report

Improving engagement on social media platform to attract consumers

Executive Summary

In the day and age where she can constant access to the worldwide web it is important to leave a mark online. How while your company has four different to social media sites there appears to be a lack of engagement of the audience. Through my findings I found that your Twitter page has the most followers out of all your social media platforms and as a result show be your main focus for marketing to your audience. To better the chance of audience engagement questionnaires were submitted online users asking them what draws them to certain social media accounts.  

Body

Over the evaluation process I was able to receive back 500 questionnaire from social media users. I have reached out to those who were followers on your social media platforms but I have also studied the analytics and found that the average age range of your viewers were from 18-25. With that data I was able to reach out to people who would fall into your target audience. However I did want to widen the response so I need end up sending out questionnaires to those who were not in the targeted age range to see what would draw them to your social media accounts. While the responses were slow at first I was able to gather a lot of helpful information on how to improve audience engagement. The questionnaire itself consisted of 5 questions which were:

1.    What draws you to a social media page?

2.    How often do you check it?

3.    What would keep you coming back for more?

4.    Anything you would change to our current site?

5.    What social media platform do you use the most?   

Key Findings/Recommendations

Through the answers of the questionnaires I have found that social media and visual content go hand-in-hand. In fact, using images or graphics has benefits for social media. Over 75% of the answers stated that they love when social media accounts have professional looking photos and graphics that are recommended regularly.

Another recommendation is including contest and giveaways. You may have already heard it before but contests and giveaways attract a big audience because people loving wining thing/getting free items. One example of a contest idea is to ask followers to fill-out an entry form, like your page or share their favorite story about your brand for a chance to win a free product.

Also asking your audience questions is another way to get them engaged on social media. You could ask them to provide content ideas and what they would like to see from your brand in the future or just a general question like “What are plans for this coming weekend? ”Another idea would be to hold a frequent Q&A session on social media. It gives fans the opportunity to ask you questions about your products and become a valued member of your community.

 Lastly it is important to show your personality. Your audience want to see that there’s a person the logo. A way to achieve this is to share some personal information like your favorite song or hobby with your followers. You could even tell your followers about what your typical weekday is like.

Conclusion

Social media can be amazing tool if you are able to gain traction and the best way is to listen to your audience. So make sure not to come off as robotic on your posts but to come off as a sincere person. Try to make genuine connects with your followers. Don't abuse social media by posting too much about your business!  Remember, social media is about other people.  Also remember that people love contests and it’s a great ways to give back to the community. It may seem like a tedious process but social media is a marketing tool and once mastered it will help your business greatly.